Dare to use CRM online!

CRM (Customer Relationship Management) software is a customer relationship management tool; its objective is to optimize a company’s interactions with its prospects and customers.

All facets of the customer relationship are present in a Smart CRM software: contact management and the history of exchanges, marketing, and mass actions, customer service (after-sales service, cross-selling), and the sales force (objectives order taking, etc).

Today, CRM is used more and more online. But what are its advantages? In this article, you will discover the advantages of an online CRM in order to dare to use Smart CRM!

Advantage 1: Flexibility

Online CRM is very flexible for different reasons: first of all, Smart CRM supports teams on all their trips and therefore allows them to be productive whatever their work environment (on business trips, in the company or at home).

Then, online CRM is available on different media (responsive): computer, tablet or mobile. Thus, the user can access all his data wherever he is.
The online customer relationship management tool, therefore, allows great flexibility which will facilitate the work of employees.

Advantage 2: User experience

In a Smart CRM Software, the user experience is essential, and it goes through these 3 characteristics: simple and personalized ergonomics, functional ergonomics, and aesthetic ergonomics.

The user experience takes into account the user’s personality, the context of use and the CRM interaction system.

Then, the functionality of the customer relationship management software must be clear and meet the needs of users (and no more!), For good adoption.

Finally, aesthetic ergonomics are essential: in order for users to be comfortable with their online CRM and to use it easily, it must be possible to customize the type of typography, graphics, home page, menu… for example.

Today, online CRM is an essential tool that has many advantages in customer relationship management such as flexibility, remote use on all types of media, user experience.

the Smart Sales CRM allows you to manage the customer relationship, plan and control marketing activities, manage leads and new business development, create marketing campaigns …

Do not hesitate to contact us if you would like a free trial of Smart CRM Software!